The NBA is very good about keeping their brand relevant during the off season and are continuing their constant updating of the brand during the COVID-19 shut down of the 2020 NBA season.

First there was the NBA 2K20 tournament between players, and now there's going to be a HORSE competition consisting of current and former NBA and WNBA players.

Here are some of the details about the tournament:

  • Players will go shot-for-shot in a single elimination tournament
  • Each player will take their shots from their own respective and isolated home gyms
  • A coin toss at the start of each game will determine who shoots first, with the more senior player calling heads or tails
  • Players must describe each shot attempt, specifying the type of score they intend to make before taking a shot, such as a bank shot or swish (dunking is not allowed)
  • State Farm will donate more than $200,000 on behalf of the participants to charities focused on coronavirus response efforts

Here are the first round match ups for the tournament:

  • Trae Young vs. Chauncey Billups
  • Tamika Catchings vs. Mike Conley Jr.
  • Zach LaVine vs. Paul Pierce
  • Chris Paul vs. Allie Quigley

Trae Young was also a participant in the NBA 2K20 tournament, as well.  Basically, Young is volunteering his time for everything.

All quarterfinal match ups will air Sunday, April 12, from 6 to 8 p.m. CST. The semifinals and championship of the NBA HORSE Challenge will air April 16, beginning at 8 p.m. CST, also on ESPN and streaming on the ESPN App.

Here are the current odds to win the NBA H-O-R-S-E Challenge courtesy of Bovada:

Trae Young+200
Chris Paul+285
Zach LaVine+400
Mike Conley Jr.+450
Paul Pierce+600
Chauncey Billups+900
Allie Quigley+1100
Tamika Catchings+1600

You can read more about the NBA HORSE Challenge HERE

To get more insight to each participant and the experts pick to win click HERE

I am picking Mike Conley Jr.-- dude is ambidextrous!